Hot and Cold

Gager, Russ
May 2013
Retail Merchandiser;May/Jun2013, Vol. 53 Issue 3, p32
Trade Publication
The article focuses on Thermos L.L.C. It discusses the licensing business of the company for the back-to-school season which takes off from popular summer movies. A brief overview of the marketing strategy for various categories of Thermos products is presented including lunch kits, hydration bottle, and food storage. Comment from Julie Ryan, Vice President of Marketing of Thermos, is presented.


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