TITLE

Hot and Cold

AUTHOR(S)
Gager, Russ
PUB. DATE
May 2013
SOURCE
Retail Merchandiser;May/Jun2013, Vol. 53 Issue 3, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on Thermos L.L.C. It discusses the licensing business of the company for the back-to-school season which takes off from popular summer movies. A brief overview of the marketing strategy for various categories of Thermos products is presented including lunch kits, hydration bottle, and food storage. Comment from Julie Ryan, Vice President of Marketing of Thermos, is presented.
ACCESSION #
88074117

 

Related Articles

  • Message in a bottle: Thermos updates its image. Warner, Fara // Brandweek;1/31/94, Vol. 35 Issue 5, p32 

    Features Thermos' Super Lunch'R Eco-Logic Reusable Lunch Box System. High impact plastic material; Popularity with children; Range of style.

  • Lunchboxes: Meal Ticket.  // Wired;Sep2014, Vol. 22 Issue 9, p68 

    The article previews several lunchboxes including the Bentgo and the Thermos Stainless King Food Jar.

  • Better than a brown bag.  // Girls' Life;Aug/Sep2004, Vol. 11 Issue 1, p14 

    Lunch boxes have done such a hot job of keeping food fresh and beverages cold that Thermos Co. is still around after all these years. The company that made lunch boxes such a huge part of U.S. pop culture is celebrating its 100th anniversary. In celebration of its centennial, Thermos has donated...

  • Clinical PEARLS. Parker, Phillip; White, Charlene N. // Orthodontic Products;Feb2009, Vol. 16 Issue 1, p10 

    The article focuses on the strategy of marketing through the water bottles, and offers five suggestions for orthodontists to make connections with new patients. It states that the donation of customized water bottles to sports leagues can put the practice in the hands of a broad group of people...

  • Fashion To-Go.  // Gifts & Decorative Accessories;Dec2004, Vol. 105 Issue 12, p202 

    Presents information on several lunch bags, water bottles and coffee containers of different shapes.

  • Hot stuff.  // BBC Australian Good Food;Jun2011, p131 

    The article mentions several insulated containers including Thermos LLC's 80ml Vacuum Insulated Flask in Floral Magenta, Aladdin Bento Lunch Boxes, and Thermos 470ml Vacuum Insulated Food Jar.

  • Character Cases. Wilensky, Dawn // License!;Feb2004, Vol. 7 Issue 1, p84 

    This article focuses on the release of new collection of lunch boxes, featuring cartoon characters. Thermos Co. has introduced a Barbie hard-side lunch kit with static stickers that change the look of Barbie's wardrobe, a polly pocket kit with a mirror and dress-up wardrobe and a Scooby-Doo soft...

  • Six Degrees of Strategy.  // WWD: Women's Wear Daily;4/8/2004, Vol. 187 Issue 73, p12 

    Reports on the significance for clothing companies to enter in licensing agreements purposely to reach customers in the U.S. Significance of distribution; Factors to consider before considering a licensing partner; Benefits brought on by a strong licensing program.

  • Licensing Intellectual Property: Computer Software in the Bioinformatics Industry. Fehr, David W. // Journal of Business Cases & Applications;2009, Vol. 3, p1 

    This entrepreneurial case is a disguised, real world case. It is appropriate for use in executive training, for graduate students and/or for undergraduates in small business, entrepreneurship, finance, marketing, management, or strategy courses.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics