TITLE

Powering Up

AUTHOR(S)
Dorich, Alan
PUB. DATE
May 2013
SOURCE
Retail Merchandiser;May/Jun2013, Vol. 53 Issue 3, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on Saban Brands based in Los Angeles, California. It offers information on its portfolio of properties which include the Power Rangers franchise, Paul Frank brand and The Playforge mobile game studio. It discusses its strategy in its promotions of brands in the social media. Comment from Elie Dekel, president of Saban Brands, is presented.
ACCESSION #
88074115

 

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