Powering Up

Dorich, Alan
May 2013
Retail Merchandiser;May/Jun2013, Vol. 53 Issue 3, p28
Trade Publication
The article focuses on Saban Brands based in Los Angeles, California. It offers information on its portfolio of properties which include the Power Rangers franchise, Paul Frank brand and The Playforge mobile game studio. It discusses its strategy in its promotions of brands in the social media. Comment from Elie Dekel, president of Saban Brands, is presented.


Related Articles

  • FUTURES IN FRANCHISING.  // North & South;Jul2014, Issue 340, p84 

    The article discusses business opportunities available in the franchise industry of New Zealand. Topics discussed include growth in small businesses in the nation, establishing own business firms for self-employment and ins and outs of the day-to-day running of a business. It also discusses...

  • ENTENDENDO AS PRÁXIS ESTRATÉGICAS DE UMA FRANQUEADA A PARTIR DAS PRÁTICAS INSTITUÍDAS PELO SISTEMA DE FRANQUIAS. Medeiros Júnior, Josué Vitor; Añez, Miguel Moreno; Machado, Hilka Pelizza Vier // Revista Ibero-Americana de Estratégia (RIAE);mai/ago2012, Vol. 11 Issue 2, p120 

    This article aims to analyze the perception of a franchise on building strategies located around practices experienced by referencing franchisor's standards and regional reality. There is a complexity in the relationship between franchisee and franchisor in a franchise system and its...

  • Saban Brands Powers Up. Harris, Jim // Retail Merchandiser;May/Jun2012, Vol. 52 Issue 3, p42 

    The article reports on the promotional and licensing plans by Saban Brands LLC for the properties of Paul Frank and Power Rangers brands as of 2012. It states that the company plans to introduce new delivery methods and products and mark a major milestone. Elie Dekel, the president of the...

  • Understanding the Franchise Agreement: Controlling Use of Social Media. SNELL, PETER // Canadian Business Franchise;Jan2014, Vol. 21 Issue 1, p47 

    The article discusses increasing importance of social media in franchising and focuses on how negative social media can damage the brand and reputation of the franchise system. Topics discussed are the need of analyzing and reviewing the franchisee agreement before signing it, appointing a...

  • 25 Things to Avoid When Using Social Media for Franchise Development. Powills, Nick // Franchising World;Dec2011, Vol. 43 Issue 12, p8 

    The article focuses on the use of social media for franchising. It discusses the importance of social media for franchise brands, citing that one should also know what not to do when creating a franchise development plan. The author lists 25 things to avoid in making this plan on concepts such...

  • Technologies Help Manage Growth in Young Franchise Marketing Departments. CRIST, RYAN // Franchising World;Oct2013, Vol. 45 Issue 10, p56 

    The article discusses cloud-based tools which franchise owners can use to enhance and grow marketing programs geared for their franchisees. These tools include, first, web-based printing which lets an organization save 30 to 40% on overall print expense. Second, email services like Mail Chimp...

  • The Taco Maker blazes trail for franchisor's expansion. RYAN, FRANCES // Caribbean Business;5/12/2011, Vol. 39 Issue 18, p22 

    The article reports that FransGlobal Corp., one of Puerto Rico's leading franchise companies, is looking ahead with expansion plans. FransGlobal's growth is the addition of two new franchise systems to the company's existing five fast-food franchises and the launching of a new Taco Maker Inc....

  • Creating Dynamic Brand Awareness. Greenbaum, Martin // Franchising World;Feb2006, Vol. 38 Issue 2, p46 

    The article discusses the significance of creating a brand equity that a company can count on for its unit revenue and franchise development programs. The brand equity adds value to a franchise model. Franchising is built upon the premise of branding and its effectiveness in driving consumer...

  • How Franchise Companies Can Target Growth Markets. Shattuck, Michael C. // Franchising World;Mar2006, Vol. 38 Issue 3, p12 

    This article examines factors for franchisors to consider in international expansion. Before the target growth market search begins, the franchisor needs to ensure that the necessary systems and processes are fully developed. Minimal requirements for targeted aggressive growth include developing...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics