TITLE

Licensed TO Brand

PUB. DATE
May 2013
SOURCE
Retail Merchandiser;May/Jun2013, Vol. 53 Issue 3, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the marketing and licensing agency Joester Loria Group (JLG). It discusses services and brand strategies rendered by the company for the food and beverage portfolio including breakfast cereal brand Kellogg's, baked goods brand Entenmann's, and Pepsi. Comments from founders Debra Joester and Joanne Loria are presented.
ACCESSION #
88074114

 

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