Licensed TO Brand

May 2013
Retail Merchandiser;May/Jun2013, Vol. 53 Issue 3, p20
Trade Publication
The article focuses on the marketing and licensing agency Joester Loria Group (JLG). It discusses services and brand strategies rendered by the company for the food and beverage portfolio including breakfast cereal brand Kellogg's, baked goods brand Entenmann's, and Pepsi. Comments from founders Debra Joester and Joanne Loria are presented.


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