Gummi Greatness

Slack, Eric
May 2013
Retail Merchandiser;May/Jun2013, Vol. 53 Issue 3, p16
Trade Publication
The article focuses on the family-owned Haribo of America, manufacturer of gummi and jelly sweets. The company has its origin in Germany and was incorporated in Baltimore, Maryland in 1980. It discusses its strategy in raising brand awareness for its Gold-Bears gummi and its brand extensions. Comment from Christian Jegen, President of Haribo, is presented.


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