TITLE

Gummi Greatness

AUTHOR(S)
Slack, Eric
PUB. DATE
May 2013
SOURCE
Retail Merchandiser;May/Jun2013, Vol. 53 Issue 3, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the family-owned Haribo of America, manufacturer of gummi and jelly sweets. The company has its origin in Germany and was incorporated in Baltimore, Maryland in 1980. It discusses its strategy in raising brand awareness for its Gold-Bears gummi and its brand extensions. Comment from Christian Jegen, President of Haribo, is presented.
ACCESSION #
88074113

 

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