A head for business

Lawlor, Anna
May 2013
Fundweb;5/29/2013, p19
Trade Publication
The article reports that behavioral economics is coming in forefront after the 2008 financial crisis. It states that behavioral economics which is the psychology behind a financial decision gained popularity as financial professionals need to know what drives people's attitude towards risk. It mentions that Great Britain's Financial Conduct Authority (FCA) is planning to include behavioral economics into its financial services's regulations.


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