TITLE

ASA upholds complaints against payday lender

AUTHOR(S)
Brennan, Henry
PUB. DATE
May 2013
SOURCE
Money Marketing (Online Edition);5/29/2013, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that Great Britain's Advertising Standards Authority (ASA) has upheld complaints against payday lender Cash on Go. It states that Peachy Loans' radio advertisement mentioned annual percentage rate (APR) of 1,918 percent as 19 percent. It mentions that Cash on Go thinks that the advertisement complied with credit regulations and highlights that the method of representing APR is commonly used for reading numbers.
ACCESSION #
88066847

 

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