ASA upholds complaints against payday lender

Brennan, Henry
May 2013
Money Marketing (Online Edition);5/29/2013, p8
The article reports that Great Britain's Advertising Standards Authority (ASA) has upheld complaints against payday lender Cash on Go. It states that Peachy Loans' radio advertisement mentioned annual percentage rate (APR) of 1,918 percent as 19 percent. It mentions that Cash on Go thinks that the advertisement complied with credit regulations and highlights that the method of representing APR is commonly used for reading numbers.


Related Articles

  • ASA clears Wonga.com ads after 81 complaints.  // Mortgage Strategy;7/9/2012, p009 

    The article reports that the Advertising Standards Authority (ASA) has cleared pay-day lender Wonga.com of deceptive advertising charges in Great Britain after receiving 81 complaints about an advertisement for a short-term loan that did not state the annual percentage rate (APR) for the loan....

  • ASA ruling supports anti-airbrush campaign. Clews, Mary-Louise // Marketing Week;7/28/2011, Vol. 34 Issue 30, p4 

    The article reports on the rule of the Advertising Standards Authority (ASA) in Great Britain that supports an anti-airbrush campaign for socially irresponsible airbrush images of advertisement featuring model Christy Turlington and actress Julia Roberts.

  • ASA bans 'misleading' claims chaser advert. Dale, Samuel // Money Marketing (Online Edition);1/9/2013, p12 

    The article reports that the Advertising Standards Authority (ASA) has banned the radio advertisement from Payment Protection Partnership for making claims that mislead consumers in Great Britain. The advertisement says that time is out for claiming payment protection insurance (PPI) misselling...

  • Knorr rapped by ASA over anti-Bisto ad.  // Grocer;6/4/2011, Vol. 234 Issue 8007, p9 

    The article reports that the advertisements of Unilever for its Knorr brand are misleading, according to Advertising Standards Authority (ASA) in Great Britain.

  • ASA upholds complaint on Warburtons ad.  // British Baker;2/7/2014, p4 

    The article reports that British baker Warburtons has been slammed by Great britain advertisement watchdog Advertising Standards Authority after Hovis and Kingsmills' bakery owners brought complaints against its claim of being the capital's biggest baker.

  • Tesco rapped over sausage advert.  // Farmers Weekly;9/16/2011, Vol. 156 Issue 12, p8 

    The article reports on the warning issued by the British Advertising Standards Authority (ASA) against Tesco due to the television (TV) advertisement for its Butcher's Choice sausages, which is claimed by the complainants as misleading.

  • Aspire maker mulls action against ASA.  // Grocer;5/24/2014, Vol. 237 Issue 8155, p8 

    The article reports the claim by soft drinks supplier Fahrenheit60 as of May 2014 that it is assessing a possible legal case against British advertising regulator Advertising Standards Authority (ASA) over its claims that the firm continues to make misleading claims about its products.

  • Westminster Recliners rapped again for misleading advertising.  // Cabinet Maker;3/1/2013, Issue 5827, p4 

    The article reports on the three complaints upheld by the Advertising Standards Authority (ASA) against Westminster Recliners due to its misleading press advertisement and website.

  • Sky rebuked for misleading broadband ads.  // Computer Active;10/30/2013, Issue 409, p6 

    The article reports on the ruling of British watchdog Advertising Standards Authority that an advertisement that claimed people could use a Sky broadband package with a 2GB download limit to watch catch-up television shows was misleading.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics