TITLE

What is your favourite example of digital and physical integration in retail design?

AUTHOR(S)
Acanfora, Massimo
PUB. DATE
May 2013
SOURCE
Design Week (Online Edition);5/23/2013, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents opinions of several retail designers in Great Britain, on digital and physical integration in retail design. Jon Lee, creative director at the design firm 20.20, states that mostly digital innovations at retail shops are done to build public relations. According to retail design consultant Rodney Fitch, use of instore technology is more important than physical setup at the retail shop.
ACCESSION #
88066629

 

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