TITLE

Zentis fischt Ideen mit sozialem Netz

AUTHOR(S)
Flier, Silvia
PUB. DATE
May 2013
SOURCE
Lebensmittel Zeitung;5/24/2013, Issue 21, p33
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses innovation management at German fruit products company Zentis. Information is presented on the company's use of online social media and Web 2.0 technology to foster its relationships with its corporate customers. Details about the Zentis live software program, developed for the company by American information technology company Brightidea, are also given.
ACCESSION #
88066470

 

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