Eisbär Eis betont die gute Chance

Schalinski, Joachim
May 2013
Lebensmittel Zeitung;5/24/2013, Issue 21, p44
A profile of private label German ice cream manufacturer Eisbär Eis GmbH is presented. The author discusses the company's business plan of frequent new product development, examines the company's production volumes and 2012 profits, and offers statements on the importance of brand identification from Eisbär business manager Martin Ruehs.


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