Whole Foods Rebalancing Bricks and Clicks

Orgel, David
May 2013
Supermarket News Expert Blog;5/27/2013, p2
Blog Entry
The article focuses on Whole Foods Market, a retailer that attracts upscale consumers looking for organic apples, gluten free bakery products and vegetarian meals. Its latest developments include a shift in focus to slight larger stores, possible acquisition of additional smaller stores and unveiling a program of online ordering with store pickup. Its expansion strategies indicate a healthy flexibility on factors like store sizes and product pickup models and its goal is to reach 1,000 units.


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