Safeway Coffee Aisles Get Starbucks Café Décor

Angrisani, Carol
May 2013
Supermarket News Expert Blog;5/17/2013, p9
Blog Entry
The article reports that Safeway added Starbucks coffee and packaged products on the Signature Aisle. This fixture depends on the layout of the store, although the units are 9 feet long, where they hold various products including the whole bean packaged coffee, ground packaged coffee, and K-Cup packs. The featured product shown in the Signature Aisle is the Blonde Roast, which is included in the Starbucks Card Rewards program.


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