TITLE

Safeway Coffee Aisles Get Starbucks Café Décor

AUTHOR(S)
Angrisani, Carol
PUB. DATE
May 2013
SOURCE
Supermarket News Expert Blog;5/17/2013, p9
SOURCE TYPE
Blog Entry
DOC. TYPE
Article
ABSTRACT
The article reports that Safeway added Starbucks coffee and packaged products on the Signature Aisle. This fixture depends on the layout of the store, although the units are 9 feet long, where they hold various products including the whole bean packaged coffee, ground packaged coffee, and K-Cup packs. The featured product shown in the Signature Aisle is the Blonde Roast, which is included in the Starbucks Card Rewards program.
ACCESSION #
88055692

 

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