TITLE

PSK Foodtown Cultivates Big Spenders Via Loyalty Program

AUTHOR(S)
Garry, Michael
PUB. DATE
May 2013
SOURCE
Supermarket News Expert Blog;5/17/2013, p6
SOURCE TYPE
Blog Entry
DOC. TYPE
Article
ABSTRACT
The article looks at the PSK Supermarkets loyalty program that attracts major customers. This program is derived from the software-as-a-service loyalty marketing solution rendered by the ProLogic Consumer Marketing Services division, where customers who spend 300 dollars or more monthly at 1 of the 9 Foodtown or Freshtown stores will be offered with the most attractive promotional products. The promotions in the program were backed mostly by PSK along with some funds from manufacturers.
ACCESSION #
88055689

 

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