Food Lion Puts Spin on Detergent Promo

Angrisani, Carol
May 2013
Supermarket News Expert Blog;5/20/2013, p11
Blog Entry
The article reports on high-value prizes awarded by Food Lion to promote Home 360 Laundry Detergent by running a Facebook contest in May 2013 for a new washer and dryer.


Related Articles

  • Food Lion Shoppers Fish for Prizes. Angrisani, Carol // Supermarket News Expert Blog;6/18/2013, p1 

    The article talks about the North Carlina-based grocer Food Lion and its promotional strategy for its new frozen fish line, the "Fish n' Fun" sweepstakes.

  • Bloom concept refreshes.  // Progressive Grocer;9/15/2005, Vol. 84 Issue 13, p8 

    This article deals with the marketing efforts of Food Lion in September 2005. Food Lion is taking the next step in the evolution of the Bloom brand, by unveiling a series of changes in its five Bloom stores, chief among them a selection heavier on the fresh side, more than 1,000 new specialty...

  • Food Lion Continues Operation Grocery Drop. Angrisani, Carol // Supermarket News Expert Blog;8/14/2012, p15 

    The article offers information on Food Lion LLC's "Operation Grocery Drop" Facebook promo, which allows consumers to receive free groceries from Food Lion's My Essentials private-label.

  • COLD CASE. C. A. // SN: Supermarket News;11/30/2009, Vol. 57 Issue 48, p20 

    The article reports that to increase the sales of its Blue Streak private-label energy drink, retailer Food Lion LLC is merchandising it in front-end coolers, being provided by a national-brand energy drink manufacturer. The coolers also serve cans of drinks Monster, Red Bull and Full Throttle....

  • Think High-Tech Self-Promo Items. Lynott, William J. // Stitches Magazine;Aug2010, Vol. 24 Issue 7, p32 

    The article focuses on high-tech items to promote one's business online.

  • Food Lion Cuts Promotions, Cites Pricing Progress. Springer, Jon // Supermarket News Expert Blog;11/13/2012, p12 

    The article reports that Belgium-based Food Lion has begun to boost its price competitiveness by reducing the volume of promotions in favor of more competitive everyday shelf pricing. The program was initiated in frozen and dairy categories at rebranded Food Lion stores. Meanwhile, officials...

  • Food Lion Improves Promotion Inventory. Gallagher, Julie // SN: Supermarket News;1/19/2009, Vol. 57 Issue 3, p25 

    The article reports that Salisbury, North Carolina-based grocery chain Food Lion LLC, in conjunction with Kimberly-Clark Corp., has achieved a three-digit sales improvement through reduction of promotional out-of-stock inventories. It notes that the collaboration between the two entities was...

  • Food Lion Promotes Butcher's Brand Beef.  // SN: Supermarket News;11/14/2005, Vol. 53 Issue 46, p47 

    The article reports on the promotion of Butcher's Brand Premium Beef by Food Lion in the U.S. in 2005. Spokesman Jeff Lowrance commented on the customer's response to the brand. Several tasting events and food fairs will be hosted by the company in an effort to attract customer attention....

  • Food Lion Promotes Local Products. Sung, Amy // SN: Supermarket News;7/16/2007, Vol. 55 Issue 29, p23 

    The article deals with the "Got To Be NC Products" promotional campaign of Salisbury, North Carolina-based Food Lion as part of its partnership with the North Carolina Department of Agriculture's "Goodness Grows in North Carolina" program. The campaign is designed to support North Carolina...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics