TITLE

Custom Corsages Wow Prom Customers

AUTHOR(S)
Webber, Liz
PUB. DATE
May 2013
SOURCE
Supermarket News Expert Blog;5/13/2013, p14
SOURCE TYPE
Blog Entry
DOC. TYPE
Article
ABSTRACT
The article discusses the move by supermarket floral departments in the U.S. to capitalize on the business of prom with custom corsages and boutonnieres in 2013. Bradley Gaines of United Supermarkets in Lubbock, Texas noted their efforts to customize their corsages according to each customer's preferences. Floral managers from Roche Bros. Supermarkets in Wellesley Hills, Massachusetts take up a refresher course each year to keep updated with the trends.
ACCESSION #
88055651

 

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