Custom Corsages Wow Prom Customers

Webber, Liz
May 2013
Supermarket News Expert Blog;5/13/2013, p14
Blog Entry
The article discusses the move by supermarket floral departments in the U.S. to capitalize on the business of prom with custom corsages and boutonnieres in 2013. Bradley Gaines of United Supermarkets in Lubbock, Texas noted their efforts to customize their corsages according to each customer's preferences. Floral managers from Roche Bros. Supermarkets in Wellesley Hills, Massachusetts take up a refresher course each year to keep updated with the trends.


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