TITLE

New-look label designed to maximise retailer profits

PUB. DATE
June 2013
SOURCE
Publican's Morning Advertiser;6/6/2013, Issue 105, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the plan of Brothers Cider, the British company responsible for creating the pear and fruit-flavored cider markets, to launch a new premium look in celebration of its fifth anniversary in 2013. The family-run, independent company, is redesigning its products to cement the brand's position as a premium modern British drink. Along with fresh illustrations, the company is using a mixture of classic and modern typefaces for the drinks packaging.
ACCESSION #
88044704

 

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