New-look label designed to maximise retailer profits

June 2013
Publican's Morning Advertiser;6/6/2013, Issue 105, p34
Trade Publication
The article reports on the plan of Brothers Cider, the British company responsible for creating the pear and fruit-flavored cider markets, to launch a new premium look in celebration of its fifth anniversary in 2013. The family-run, independent company, is redesigning its products to cement the brand's position as a premium modern British drink. Along with fresh illustrations, the company is using a mixture of classic and modern typefaces for the drinks packaging.


Related Articles

  • NEW PACKAGING FOR ISACC'S.  // SupermarketNews;Mar2015, Vol. 8 Issue 3, p29 

    The article reports that the packaging of the Kiwi-made Isacc's Cider was redesigned.

  • Brandopus rebrews festival edition Brothers Cider. Lovett, Gina // Design Week;3/26/2009, Vol. 24 Issue 12, p6 

    The article focuses on the relaunch of the festival edition of Brothers Cider wine. It states that Brandopus designed the new label graphics and outer packaging of the wine after the company appoints them six months before the launching. Brandopus managing director Nir Wegrzyn says that the...

  • Matthew Showering, managing director, Brothers Cider.  // Marketing (00253650);4/25/2012, p12 

    The article presents comments by Matthew Showering, managing director of the company Brothers Cider, objection to proposals in Great Britain to place further limits on marketing of alcoholic beverages.

  • Brothers redesigns its bottles to appeal to consumers in their 30s.  // Grocer;3/2/2013, p33 

    The article reports on the change in Brothers Cider bottles to attract a more mature market.

  • Brothers celebrates 20 years with new additions.  // Convenience Store;4/10/2015, p62 

    The article previews the limited edition strawberry & kiwi and coconut & lime flavoured ciders from Brothers Cider.

  • UK: Westons Cider refreshes Henry Westons branding. Wilmore, James // Aroq - Just-Drinks.com (Global News);9/21/2014, p12 

    The article reports on the launch by cider producer Westons of an updated packaging for its heritage brand Henry Westons in 2014 to appeal to a wider consumer base.

  • Size is everything.  // Convenience Store;4/29/2011, p72 

    The article focuses on the effort of manufacturers ICB, Kopparberg and Brothers Cider to offer multiple sizes for their cider products that addresses their portability.

  • Event Showcase: Brothers' Fear Factory. Deighton, Katie // Event;Nov2014, p16 

    The article highlights the haunted house experience created by cider brand Brothers in collaboration with agency Miss Jones & Co., held in London, England on October 31, 2014, to celebrate its toffee apple flavor of cider and to communicate the story behind the brand. Details of the experiential...

  • The Impact of Informational Stimuli from a New Drinck Product on Consumers' Affective and Cognitive Reactions. Pantin-Sohier, GaĆ«lle; Miltgen, Caroline Lancelot // Recherche et Applications en Marketing (English Edition) (AFM c/;mar2012, Vol. 27 Issue 1, p3 

    The aim of this paper is to show the simultaneous influence of product innovation (complementarity of flavor) and packaging innovation (product design through the prototypicality of the container and the amount of information on the label) with the launch of a new flavored alcoholic drink. These...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics