Games India can play and win

Batra, Annurag
April 2013
Pitch;Apr/May2013, Vol. 10 Issue 7, p56
The article discusses the challenges associated with sports marketing in India. It mentions that brands have started to look for organizations with sports niche to attract a well-defined target audience. According to the author, using selective media platforms is important to ensure that a marketing strategy for sports sponsorships will succeed.


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