TITLE

Games India can play and win

AUTHOR(S)
Batra, Annurag
PUB. DATE
April 2013
SOURCE
Pitch;Apr/May2013, Vol. 10 Issue 7, p56
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the challenges associated with sports marketing in India. It mentions that brands have started to look for organizations with sports niche to attract a well-defined target audience. According to the author, using selective media platforms is important to ensure that a marketing strategy for sports sponsorships will succeed.
ACCESSION #
88036037

 

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