TITLE

The return of the aliens

AUTHOR(S)
Mohapatra, Abhinav
PUB. DATE
April 2013
SOURCE
Pitch;Apr/May2013, Vol. 10 Issue 7, p49
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers information on the Zoozoos marketing campaign of telecommunications firm Vodafone at the Indian Premier League (IPL) season in 2013. It mentions that the Zoozoo campaign focuses on the latest products and services offered by the company. According to the author, the campaign aims to increase adoption of mobile Internet.
ACCESSION #
88036032

 

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