Activation more important than visible branding

Parrish, James
April 2013
Pitch;Apr/May2013, Vol. 10 Issue 7, p36
The article presents tips on sponsoring sporting events. It states that when investing in sport sponsorships, it is important that companies should segment their target market. According to the author, it is also important to identify the demographics of the sports fans and the interests of athletes.


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