TITLE

Activation more important than visible branding

AUTHOR(S)
Parrish, James
PUB. DATE
April 2013
SOURCE
Pitch;Apr/May2013, Vol. 10 Issue 7, p36
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article presents tips on sponsoring sporting events. It states that when investing in sport sponsorships, it is important that companies should segment their target market. According to the author, it is also important to identify the demographics of the sports fans and the interests of athletes.
ACCESSION #
88036024

 

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