Khullar, Arshiya
April 2013
Pitch;Apr/May2013, Vol. 10 Issue 7, p16
The article discusses the move of marketers to increasing their investments in sports sponsorships in India in 2013. It mentions that the sports business in the country is expected to generate a revenue of 1.89 billion U.S. dollars in 2015. According to the author, the trend will post a mean yearly growth of five per cent. INSETS: 6 Ps of Sports Marketing;The celeb quotient.


Related Articles

  • THE INFLUENCE OF BRAND EQUITY ON CONSUMER RESPONSES TO SPORTS SPONSORSHIP. Roy, Donald P.; Cornwell, T. Bettina // AMA Winter Educators' Conference Proceedings;2001, Vol. 12, p342 

    Corporate sponsorship of sports and other events is one of the fastest growing forms of marketing communications used to reach target audiences. The sponsorship industry in North America has grown from less than $1 billion in 1985 to an estimated $7.6 billion in 1999 (International Events Group...

  • AMBUSH MARKETING: Heading Them Off At the Pass. Ettorre, Barbara // Management Review;Mar93, Vol. 82 Issue 3, p53 

    Presents information about event sponsorship, sometimes called 'ambush' or 'parasite' marketing. Corporate sponsorship of major events such as the Olympics and the Super Bowl; Chief benefits to the corporate sponsor; Confusing aspects of sponsorship.

  • Enjoy Europe's sporting dominance while it lasts. Currie, Nigel // Marketing Week;6/19/2003, Vol. 26 Issue 25, p16 

    Reports on the anticipated growth of the European sponsorship market as sporting events continue to play an increasingly dominant role in the global sponsorship industry. Contribution of the staging of major world European or Commonwealth events to the growth of the sponsorship market;...

  • Sponsorship research will boost value of deals. Macdonald, Alastair // Marketing Week;7/20/2000, Vol. 23 Issue 25, p14 

    Focuses on the need for sporting organizations to prove the value to be gained by brands from sponsoring events. Media mileage offered by sporting events; Ability of sporting events to deliver clients' marketing and business objectives; Failure of sporting organizations to show how effective...

  • Sponsorship is more than just a logo. Doonar, Joanna // Brand Strategy;Sep2004, Issue 185, p46 

    No abstract available.

  • Sponsorship is not a sure thing. Sankey, Jeremy // Precision Marketing;11/19/2004, Vol. 17 Issue 5, p9 

    Reports on the use of sports sponsorship by several companies in an effort to market its products in Melbourne, Victoria. Influence of the success of sports on the brand being advertised and the reputation of the company; Importance of sponsorship on giving chances of communicating with direct...

  • Role modelling unhealthy behaviours: food and drink sponsorship of peak sporting organisations. Kelly, Bridget; Baur, Louise A.; Bauman, Adrian E.; Smith, Ben J.; Saleh, Shaimaa; King, Lesley A.; Chapman, Kathy // Health Promotion Journal of Australia;Apr2011, Vol. 22 Issue 1, p72 

    Issue addressed: Organised sport provides an important setting for health promotion. Peak sporting organisations have a role in assisting and overseeing sports clubs, including providing funding opportunities. As such, sponsorship of these organisations may influence the funding of community...

  • Goal Tending. Scott, Andrew // Promo;Apr2006, Vol. 19 Issue 5, pAR28 

    The article reports on the sponsorship trend in the U.S. The spending for marketers totaled 12.1 billion dollars in 2005, while the Global spending is projected to grow by 3.4 billion dollars to 33.8 billion dollars for 2006 according to IEG, a sponsorship analysis group. In 2006, Anheuser-Busch...

  • Editorial. Amis, John // International Journal of Sports Marketing & Sponsorship;Dec2002/Jan2003, Vol. 4 Issue 4, p285 

    Introduces a series of articles on sports marketing and sponsorship, published in the December/January 2003 issue of the "International Journal of Sports Marketing & Sponsorship."


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics