TITLE

GAMES MARKETERS PLAY

AUTHOR(S)
Khullar, Arshiya
PUB. DATE
April 2013
SOURCE
Pitch;Apr/May2013, Vol. 10 Issue 7, p16
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the move of marketers to increasing their investments in sports sponsorships in India in 2013. It mentions that the sports business in the country is expected to generate a revenue of 1.89 billion U.S. dollars in 2015. According to the author, the trend will post a mean yearly growth of five per cent. INSETS: 6 Ps of Sports Marketing;The celeb quotient.
ACCESSION #
88036019

 

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