Channel and Category Blending

Haar, Melissa Vonder
June 2013
CSP;Jun2013, Vol. 24 Issue 9, p74
Trade Publication
The article reports on the growing popularity of other tobacco products (OTP). Convenience store operators have revealed that OTPs are becoming more popular than cigarettes. According to McLane Co. product director John Mayer, for convenience stores, it is important to have the proper product mix, given that cigarette buyers account for a big part of convenience stores' consumer profile. Tobacco store retailer Darren Collett states that the key is to stay focused on the growth categories.


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