TITLE

Channel and Category Blending

AUTHOR(S)
Haar, Melissa Vonder
PUB. DATE
June 2013
SOURCE
CSP;Jun2013, Vol. 24 Issue 9, p74
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the growing popularity of other tobacco products (OTP). Convenience store operators have revealed that OTPs are becoming more popular than cigarettes. According to McLane Co. product director John Mayer, for convenience stores, it is important to have the proper product mix, given that cigarette buyers account for a big part of convenience stores' consumer profile. Tobacco store retailer Darren Collett states that the key is to stay focused on the growth categories.
ACCESSION #
88035959

 

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