We Need To Be Customer-Focused, But Competitor-Oriented

Marshall, Troy
May 2013
Beef Expert Blog;5/24/2013, p2
Blog Entry
The article discusses the need for the beef industry to be customer-focused and competitor-oriented. The tendency of the members of the industry to view their success as dependent on identifying and doing something far more efficiently than they can do it is noted. Those in the beef industry are advised to see their competitors as their neighbors and friends.


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