The Unbanked Are a Market Full of Potential for Banks, According to a New GoBankingRates.com Investigation

June 2013
Insurance Broadcasting;6/4/2013, p23
Trade Publication
The article reports on a study which examined the transactional habits of the unbanked Americans, consumers without bank accounts, as well as how much their business is worth to banks. It found that the unbanked often use alternative financial services to meet their banking needs. The study also found that banks can actually boost their bottom line by taking in the unbanked into their customer base more readily.


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