TITLE

Panorama histórico: TV Cultura e a contribuição na implantação da multiprogramação no Brasil

AUTHOR(S)
Cardoso, Vivianne Lindsay
PUB. DATE
May 2013
SOURCE
Revista Eptic Online;mai-ago2013, Vol. 15 Issue 2, p174
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Since its foundation in the 1960s, TV Cultura has presented a long array of innovations, always wishing to offer content which has education and culture as its focus. In the last few years, its use of multiprogramming, via the Univesp TV and MultiCultura channels, is one of the most significative improvements to brazilian television broadcasting and to public television as a whole. By analyzing the historical panorama of the launching of multiprogramming by TV Cultura, we aim to identify the potential of such initiative as a barometer for studies on related topics, such as the installation of Terrestrial Digital Television and public communication in Brazil.
ACCESSION #
88032442

 

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