"TV Brasil" e a democratização da televisão brasileira no atual cenário de concentração midiática

Acselrad, Márcio; de Lima, Natália Maia Flavia
May 2013
Revista Eptic Online;mai-ago2013, Vol. 15 Issue 2, p102
Academic Journal
The globalization process created a new social, political and economical reality in our planet. It made clear a new mercantilist tendency of big conglomerates whose activities go way past national borders. Media companies also followed this tendency in a way that, in many countries, we can notice a situation of media concentration, with very few companies controlling the area. This scenery of concentration is a problem due to the fact that the media deals with symbolic material, influencing the opinions and life styles of many. Since most of these companies are private ones, we are faced with an urgent need to take measures to preserve the pluralism of media content which is a priority in democratic systems. In Brazil, the Federal Constitution points to that need in its article 223, determining that communication media must follow the principle of complementarity between the private, public and state systems. Bearing this in mind, the present article wishes to understand the phenomena of media concentration as well as its consequences as well as to consider the possible solutions to such problem. Within the Brazilian context, we analyze a relatively new broadcasting company created by the Federal Government called TV Brasil and the democratic potential it may represent considering its models of management, financing and programming.


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