TITLE

How we created a brand icon that stands out from the herd

AUTHOR(S)
Ginsburg, Deborah
PUB. DATE
June 2013
SOURCE
Dairy Foods;June2013, Vol. 114 Issue 6, p76
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers steps on how to create a brand icon that stands out in the market. It suggests to understand the marketing landscape and creative phase. It proposes to consider a variety of printers and packers to help source packaging and review capabilities. It discusses the importance of developing marketing launch graphics, tradeshow booths and sales materials to evaluate their effectiveness.
ACCESSION #
88031715

 

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