How we created a brand icon that stands out from the herd

Ginsburg, Deborah
June 2013
Dairy Foods;June2013, Vol. 114 Issue 6, p76
Trade Publication
The article offers steps on how to create a brand icon that stands out in the market. It suggests to understand the marketing landscape and creative phase. It proposes to consider a variety of printers and packers to help source packaging and review capabilities. It discusses the importance of developing marketing launch graphics, tradeshow booths and sales materials to evaluate their effectiveness.


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