TITLE

A Study of Marketing of Services in Hotel Industry with Special Reference to Selected Units in Kolhapur and Sangli city

AUTHOR(S)
Chavan, N. J.; Chavan, V. M.
PUB. DATE
April 2013
SOURCE
International Journal of Exclusive Management Research;Apr2013, Vol. 3 Issue 4, p1
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Services marketing are an emerging field of enterprise today. Not that it was absent yesterday, but the realization of its importance as well as utility and above all complexity, is dawned upon the corporate as well as entrepreneurs. The importance of the Service sector can be easily judged from its contribution towards any economy. Also there is a steady, to some extent, growth in this contribution. The reasons for this growth can also be very well discussed & studied. Thus, due to the growing importance of the 'services', not only the service industry is flourishing, but also the manufacturers of 'tangible' products have started exploiting the 'service' aspect of their products to enhance the 'value addition' of their offerings. This can be observed in the various advertisements that are planned and implemented and given to the customers for viewing. . It is shown how important this sector is and therefore through an insight into the Hotel Industry it is understood that such a study today has become quintessential. This has become so because of the growing importance of the Service Sector -Hotel Industry being a part of it. Even the latest steps taken by the Government for this sector are motivating the development of this sector especially the Hotel Industry-a part of Tourism Industry
ACCESSION #
88016639

 

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