TITLE

Challenges of New Technology towards Banking Products and Services

AUTHOR(S)
KUMAR, V. SENTHIL
PUB. DATE
March 2013
SOURCE
International Journal of Exclusive Management Research;Mar2013, Vol. 3 Issue 3, p1
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Indian banks today are as technology products and services as their counter parts in new countries. Introduction of new technology based products and services such as Mobile banking have put the banking industry on a new growth trajectory. The purpose of this research is to study the extent of usage of various banking products and services by customers. Field surveys with structured questionnaires were used to collect primary data from bank staff and customers on random sample basis in Chennai and Salem. Indian banks have effectively leveraged technology and introduced several variants of traditional products and new e-based services. While ATM has become popular for cash withdrawals, other services like mobile banking, home banking and internet banking are Sub-optimally used. Customers are still not using the full range of services available in ATM's. Out of new technology based products is not sufficient. Banks must aggressively promote e-banking services so as to reduce footfalls in branches. Apprehensions of customers to cyber frauds should be addressed by educating them not only in the use of these services but also on the steps taken to secure the transactions. This paper deals with the latest technology, banking products, and social based services are applied by the banking companies in India.
ACCESSION #
88016223

 

Related Articles

  • REACH OF INTERNET BANKING. JAYAKUMAR, A.; ANBALAGAN, G. // International Journal of Research in Commerce, IT & Management;Nov2012, Vol. 2 Issue 11, p118 

    In the 1990s, the banking sector in India saw greater emphasis being placed on technology and innovation. Banks began to use technology to provide better quality of services at greater speed. The Internet Banking is becoming one of the fastest growing technologies that is playing a significant...

  • FACTORS INFLUENCING CUSTOMERS' ADOPTION OF MOBILE BANKING SERVICES: AN EXPLORATORY STUDY. PADMANABAN, K.; JOSEPH, T. // CLEAR International Journal of Research in Commerce & Managemen;Dec2014, Vol. 5 Issue 12, p60 

    Mobile Banking is transforming the banking industry and showing a drastic effect on the banking relationship. Mobile Banking involves use of internet for delivering the banking products and services. In this research, a survey was made to find out customers who adopt mobile banking services. A...

  • Plateau in Sight?  // Credit Union Times;9/3/2014, Vol. 25 Issue 34, p1 

    The article discusses the trend in mobile banking adoption, with particular focus on proponents arguing that the technology remains in its early days and several studies revealing proof that mobile banking may have plateaued.

  • Usage Patterns of Electronic Banking Services by Urban Educated Customers: Glimpses from India. Joshua, A. J.; Koshy, Moli P. // Journal of Internet Banking & Commerce;Apr2011, Vol. 16 Issue 1, Special Section p1 

    The major banks in India are increasingly providing services through electronic channels such as ATMs, internet banking, tele banking and mobile banking. The paper is an attempt to examine the various usage patterns by customers of these technologyenabled services provided. A survey research is...

  • Hedonism.  // Columbia Dictionary of Quotations from Shakespeare;1998, p160 

    The article presents quotations relating to the term "hedonism" used in the play "Twelfth Night," by William Shakespeare. The term was used by Sir Toby Belch to describe his outlook towards life. The word was also the topic of his conversation with Sir Andrew Aguecheek as they both believed that...

  • Making Sense of Mobile. Travis, Kevin // Banking New York;Fall2011, Issue 19, p28 

    The article explores mobile banking as an option for banks. The author holds that banks must balance the urge to invest in expensive mobile offerings and the risk of wasting scarce resources on features and functionality that do not improve customer acquisition and retention or profitability. He...

  • Die Offensive der Non-Banks. Schüffel, Patrick; Herrmann, Lars // Die Bank;jul2013, Issue 7, p44 

    The article discusses the effect of technological innovations on the banking and financial services industries. Issues addressed include the emergence of nonbank financial institutions and its implications for traditional banks, the development of mobile device applications for banking, and...

  • Should retail banks be thinking about Single Wire Protocol?  // MarketWatch: Financial Services;Jun2010, Vol. 9 Issue 6, p10 

    The article presents an analysis on the aspects of using the single wire protocol (SWP) for mobile banking, as inquired by clients of Ovum. It states that SWP is a standard which establishes uniform technical criteria for making the connection between a SIM card and a near-field communications...

  • Five Reasons You Can't Ignore the Neobanks. Kline, Alan // American Banker;4/29/2015, Vol. 180 Issue 65, p00 

    In this article, the author expresses his opinion about the emergence of financial technology in the U.S. banking industry. Topics and issues addressed by the author include the financial products facilitated by neobanks in the country, such as Moven, Simple and GoBank, the high failure rate...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics