TITLE

NEWSPAPER MARKET CONCENTRATION, COMPETITIVE PRESSURE AND FINANCIAL PERFORMANCE: THE CASE OF FINLAND

AUTHOR(S)
Grönlund, Mikko; Björkroth, Tom
PUB. DATE
September 2011
SOURCE
Journal of Media Business Studies (Journal of Media Business Stu;2011, Vol. 8 Issue 3, p19
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
In the midst of technological developments and changes in the behaviour of consumers and advertisers, media firms are responding by clustering and vertical integration, thus shaping media landscapes into an increasingly complex network, in which it is difficult to delineate between separate markets. This article describes and analyses the main factors and trends characterizing the development of the industry and reveals how competition and the institutional framework have developed during the last two decades. Using a case study of Finnish newspaper publishing, it shows notable challenges in its operational environment and identifies simultaneous changes in the intermedia and intermedia competitive pressures faced by daily and nondaily newspapers
ACCESSION #
88014315

 

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