Ots, Mart
June 2012
Journal of Media Business Studies;Summer2012, Vol. 9 Issue 2, p43
Academic Journal
A wave of mergers has reshaped the Swedish newspaper market over the past decade. Competition has been gradually replaced with collaboration, block-building and alliances. In 11 out of 15 cities with more than one daily newspaper, a single owner controls the entire market. Based a mail survey and a short case study, this paper asks how newspapers on these markets balance professional areas of competition and collaboration, without compromising strategic differentiation, customer confidence and journalistic independence.


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