TITLE

Visa claims contactless acceptance at 'tipping point'

AUTHOR(S)
Parsons, Russell
PUB. DATE
May 2013
SOURCE
Marketing Week (Online Edition);5/30/2013, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the launch of a campaign to highlight range of contactless, mobile and electronic commerce payment options by payment services firm Visa as it claimed that these payment options have reached tipping point. It cites the aim of a television advertisement to show the ease and convenience of new payment technologies. It also mentions the increase in the firm's brand value following its sponsorship of the London 2012 Games in England.
ACCESSION #
88007557

 

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