TITLE

James Cameron: 'Disruptive tech presents opportunities for brands'

AUTHOR(S)
Joseph, Sebastian
PUB. DATE
May 2013
SOURCE
Marketing Week (Online Edition);5/30/2013, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the statement made by film director James Cameron at advertising agency SapientNitro's Idea Exchange event in London, England on May 29, 2013 that disruptive technologies such as connected devices present opportunities for brands if used to engage with audiences as co-creators. It cites the benefits of these technologies to film makers and content producers. It also notes the impact of media growth on the way audiences want to experience stories.
ACCESSION #
88007549

 

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