HP targets business travellers to take on iPad

Parsons, Russell
May 2013
Marketing Week (Online Edition);5/30/2013, p4
Trade Publication
The article reports on the launch of a commuter campaign by technology firm Hewlett-Packard (HP) to pit its Elite Pad 900 tablet computer against the iPad in the business market. It cites the move of the firm to partner with First Great Western Trains and British Airways for this campaign which targets business travellers and aims to raise awareness that there are more suitable tablets for business than the iPad. It also notes that the firm's key strategy in this campaign is mobility.


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