A bunch of good ideas

Brown, Pete
May 2013
Publican's Morning Advertiser;5/30/2013, Issue 104, p24
Trade Publication
The author focuses on suggestions given by a Nick Otley, founder of Otley Brewing Co. to promote cask ale through varied range of fun events. He emphasizes on an impressive events strategy to promote cask ale. He states that beer festivals and different flavors and styles of bread each day provide natural opportunities to promote cask ale. He also discusses tips for boosting sales including creativity, think outside the box and relate cask to other drinks. INSET: Top tips for boosting sales.


Related Articles

  • Otley unveils duo in keg and cask.  // Publican's Morning Advertiser;1/24/2013, Issue 86, p24 

    The article informs that Otley Brewing Co. is making two of its popular ales available in cask and keg for helping bars to store them conveniently.

  • News of the brews.  // Morning Advertiser;3/31/2011, Issue 534, p26 

    The article focuses on the release of the Saison Obscura continental-style beer from Otley Brewing Co., the Hop Nob brew from Peerless brewing Co., and the Hoptimum Imperial IPA ale from Sierra Brewing Co.

  • How to boost ale sales: read the Cask Report. Adams, Mitch // Publican's Morning Advertiser;10/11/2012, Issue 74, p8 

    The article offers the author's insights on the "Cask Report" which shows that the British cask ale sales are growing despite the continuous decline in draught-beer sales.

  • Beer champ brews success. McWattie, Sheila // Publican's Morning Advertiser;4/28/2011, Issue 4, p34 

    The article relates an interview with Nick Otley, owner of Otley Brewing Co. and a small chain of pubs in Great Britain. He discusses on take-away beer, solar panels and beer in food. Otley reports the success of his business and its competitiveness in the industry. He also offers information on...

  • Call for more 'Cities of Ale'.  // Publican's Morning Advertiser;7/30/2015, Issue 204, p4 

    The article focuses on the City of Ale festival in Norwich, England which are organized by pub licensees to boost the trade of ale.

  • 1-Minute Strategies.  // Administrative Professional Today;Jun2010, Vol. 36 Issue 6, p1 

    The article offers useful strategies for business and pleasure which include shipping of luggage through a carrier instead of checking it in the airport to save 250 dollars, giving the most important details in writing or giving speeches, and making scratched CD's work by applying a dab of...

  • BEER & ALE WHOLESALE INDUSTRY (NAICS 42481).  // United States Beer & Ale Wholesale Industry Report;2015, p1 

    Several charts are presented depicting the condition of the beer and ale wholesale industry in the U.S. as of October 2014 and the industry's outlook for 2015 and 2016 including the estimated number of establishments, sales and employment.

  • Innovation or bust: directors' guide to 12 myths of business creativity. Erickson, Tamara J. // NACD Directorship;Mar2002, Vol. 28 Issue 3, p12 

    Examines common myths surrounding innovation. Necessity of business innovations; Discussion on companies able to sustain innovative efforts; Guidelines for the creation of innovation opportunities.

  • Media sales is an unlikely route into a creative agency. Lee, Jeremy // Campaign (UK);4/4/2003, Issue 14, p14 

    Focuses on the business planning of advertising industry to employ marketing person from media into creative agency in order to run an in-house operation. Appointment of media sales person Mark Swift by advertising agency Soul; Reason behind the strategy of advertising companies to employ media...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics