TITLE

A bunch of good ideas

AUTHOR(S)
Brown, Pete
PUB. DATE
May 2013
SOURCE
Publican's Morning Advertiser;5/30/2013, Issue 104, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The author focuses on suggestions given by a Nick Otley, founder of Otley Brewing Co. to promote cask ale through varied range of fun events. He emphasizes on an impressive events strategy to promote cask ale. He states that beer festivals and different flavors and styles of bread each day provide natural opportunities to promote cask ale. He also discusses tips for boosting sales including creativity, think outside the box and relate cask to other drinks. INSET: Top tips for boosting sales.
ACCESSION #
88004302

 

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