TITLE

What's your favourite example of a flexible identity?

AUTHOR(S)
Gosling, Emily
PUB. DATE
May 2013
SOURCE
Design Week (Online Edition);5/31/2013, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the views of various designers regarding flexible identity. Simon Manchipp, co-founder of SomeOne says that a consumer-facing brand is at disadvantage if it is not operating an adaptive visual brand identity. Kara Penn, creative director at Fit Creative mentions that examples which introduce a "flexible application" of the logo are looked for.
ACCESSION #
88000254

 

Related Articles

  • Leverage Purpose To Build Brand Reputation, Employee Advocacy And Sales. Mainwaring, Simon // Brand Quarterly;Aug2015, Issue 17, p52 

    The article offers information on building brand reputation through leveraging purpose. Key reasons why making a positive impact is necessary in building brands are discussed which include consumers' awareness of social crises in our societies, high percentage of American employees who are not...

  • BRANDING: It's about your bottom line. Oster, Bev // Spa Management;Jul2007, Vol. 17 Issue 7, p54 

    The article emphasizes the importance of spa branding and discusses the branding process. Brand identity increases the number of guests, according to "Fortune Magazine." Branding should be transparent to guest through products, services and experience. The direction of brand development can be...

  • Your Brand Makes All The Difference. Sauers, Ryan T. // Brand Quarterly;Aug2015, Issue 17, p64 

    The article details how brands make difference. Topics discussed include the goal of making brand experiences personal, the need for strong brand to lead individuals and organizations and the acronym BRAND which stands for Baseline of Our Repuration, Attributes, Name, and Distinctiveness. Nike's...

  • MARCAS GENÉRICAS, VULGARIZADAS Y «GENERICIDIO» ¿Cómo se resuelve el acertijo? Vallenilla, M. Ricardo // Debates IESA;abr-jun2009, Vol. 14 Issue 2, p62 

    No abstract available.

  • Harden up, marketers: be the bloody-nosed brand police. Fahy, Kristof // Marketing Week;6/19/2014, p1 

    The author offers opinions on marketing management. It is stated that marketing executives and employees should be the persons responsible for defining a company's brand, as they are the ones who are both most familiar with its brand image and the persons with the strongest stake in creating and...

  • Copy Alert: A Method and Metric to Detect Visual Copycat Brands. SATOMURA, TAKUYA; WEDEL, MICHEL; PIETERS, RIK // Journal of Marketing Research (JMR);Feb2014, Vol. 51 Issue 1, p1 

    The authors propose a method and metric to quantify the consumer confusion between leading brands and copycat brands that results from the visual similarity of their packaging designs. The method has three components. First, image processing techniques establish the objective similarity of the...

  • There's More To It... Advance Funeral Planning. Kuhnen, Christopher // Funeral Home & Cemetery News;Oct2013, pA6 

    The article presents the author's insights on brand marketing. The author says that business development activities can help in educating the public on the nature of your business. He mentions that one must spend a lot of time, energy and money to gain customer recognition. He also relates the...

  • "We Will Make a Man Out of You": Taro "Brands" and Initiation "Styles" on the Rai Coast of Papua New Guinea. Leach, James // U.C. Davis Law Review;Dec2013, Vol. 47 Issue 2, p633 

    The article focuses on the importance of distinctiveness, identity and authenticity for a brand. It states various instances related to the problems faced in branding the products and its importance in social and economic systems in Melanesia. Topics discussed include taro tubes, transformation...

  • What's the big idea behind the story of your brand?  // Marketing Week;7/26/2012, Vol. 35 Issue 28, p8 

    The author offers opinions on branding in marketing. Agreement is expressed with the contention of motion picture producer David Puttnam that although social media allows individuals to tell their own stories, those stories exist within the context of larger ones which individuals use to make...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics