What's your favourite example of a flexible identity?

Gosling, Emily
May 2013
Design Week (Online Edition);5/31/2013, p7
Trade Publication
The article presents the views of various designers regarding flexible identity. Simon Manchipp, co-founder of SomeOne says that a consumer-facing brand is at disadvantage if it is not operating an adaptive visual brand identity. Kara Penn, creative director at Fit Creative mentions that examples which introduce a "flexible application" of the logo are looked for.


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