June 2013
Mortuary Management;Jun2013, Vol. 100 Issue 6, p14
Trade Publication
The article discusses ways on how mortuary service providers in the U.S. adopt to the changes and reforms in the country in 2013. It mentions that some providers use the Internet to advertise their services. It explores the importance of spending money carefully and budgeting costs efficiently to secure the future of their businesses. It also states the use of social media and direct mail to attract potential consumers.


Related Articles

  • Business Success in a New Economy. Gould, Glenn // Director (NFDA Services, Inc.);Mar2013, Vol. 85 Issue 3, p34 

    The article advises funeral directors in the U.S. that in the 21st century when considerable financial pressures have reduced the ranks of the middle class, businesses are obliged to restructure their products and services in order to cater exclusively to either high-earning or low-earning...

  • MANAGING AND MARKETING TO MULTIPLE GENERATIONS. O'Brien, Timothy J. // Director (NFDA Services, Inc.);Mar2012, Vol. 84 Issue 3, p48 

    The article offers advice on building trust to retain multi-generational employees and consumers in the funeral service industry. Funeral directors should be able to identify the generations that employees and customers represent and be able to cater to them. They should also remember...

  • Make Sense of Social Media and Online Marketing for Funeral Homes. Heppell, Robin // Mortuary Management;Jul/Aug2011, Vol. 98 Issue 7, p16 

    The article discusses the importance of social media and online marketing for the funeral industry. It cites Facebook and YouTube as two examples of social media where funeral homes can market their services. It outlines eight main categories of online elements that can help promote funeral...

  • SIX FORCES TO FUNERAL DOMINANCE ONLINE. Heppell, Robin // Mortuary Management;Apr2013, Vol. 100 Issue 4, p16 

    The article discusses the six forces to online marketing dominance of a funeral service business. It explains the importance of online obituary promotion and the advantages of search engine optimization and education marketing. It highlights vital points that show social media networking as a...

  • 10 TIPS To Social Media Marketing.  // American Funeral Director;Dec2012, Vol. 135 Issue 12, p12 

    The article gives suggestions to funeral service businesses on how they could use social media platforms to expand their customer base and boost profit margins. It urges them to use advertisements as a means of attracting more traffic to their social media pages, and then to create a company...

  • Funeral Directors as Stewards of Emerging Traditions: The Online Memorial. Stacey, Kim // Mortuary Management;Jan2014, Vol. 101 Issue 1, p20 

    The article discusses the growing rate of Internet-based memorialization and digital tribute. Tips for increasing revenue at the funeral sector are also offered. Recommendations include generating online memorial, acquainting with families in social media and making digital tribute on the day of...

  • Funeral Innovations announces "Social Elite": an Exclusive Social Media Study Group to Unite Industry Leaders.  // Funeral Home & Cemetery News;May2013, pB7 

    The article reports on the "Social Elite," which is a limited availability study group focused on the generation of income from social media by Funeral Solutions.

  • What Makes a Funeral Home a Leading Firm? Gould, Glenn // Mortuary Management;Apr2013, Vol. 100 Issue 4, p22 

    The article discusses the common attributes of leading funeral businesses. It explains the importance of having convenient and quality facilities and of maintaining special services for consumers. It recognizes the effort of businesses in building quality staff through training and motivation,...

  • Power to the Cronies.  // Funeral Monitor;4/16/2007, Vol. 16 Issue 16, p5 

    The article focuses on two stories of regulatory disregard for consumers in the funeral industry in the U.S. The author reports on a public comment portion during a July 2005 meeting of California's cemetery and funeral bureau advisory committee, wherein issues of possible deck-stacking were...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics