100 Best Sales & Marketing Ideas

Williams, Daniel D.
June 2013
Senior Market Advisor;Jun2013, Vol. 14 Issue 6, p34
Trade Publication
A list of the 100 best sales & marketing ideas in the financial services industry is presented which includes being consistent in serving clients, caring for senior clients, and holding client appreciation events.


Related Articles

  • Six traits that make a 'one-in-50' salesperson. Wiesner, Pat // ColoradoBiz;Dec2003, Vol. 30 Issue 12, p13 

    Presents several traits make a one-in-fifty salesperson in the business world. Importance of listening to a client; Discussion of the sales; Significance of toughness in dealing with clients.

  • QUICK TIPS.  // Sales Leader;7/31/2006, Vol. 12 Issue 11, p1 

    The article offers tips on marketing. Network with representatives who sell similar products to different markets. Build client base by penning articles in relevant trade publications. The best way to excel in your field is to outperform your competition and yourself.

  • Marketing in the "New Normal.". Paul, Cynthia; Roper, Ken // FMI Quarterly;2010, Issue 4, p26 

    The article offers marketing ideas to grow profitable revenue in the new normal. Basic objectives of marketing and sales, working together are retaining existing clients, engaging new prospects, creating opportunities for higher profit potential, and increasing the success rates on projects. The...

  • Turn Orphan Management Into Client Marketing. Carpenter, Megan // National Underwriter / Life & Health Financial Services;4/28/2008, Vol. 112 Issue 16, p14 

    The article reports on the development of the Agency Client Marketing Program from an effective orphan management program. The goal of the program was to assist the firm remain in touch with over 8,000 clients and open new sales opportunities to participating financial representatives. It is...

  • The Right Prospect. Egge, Eric // American Salesman;Aug2005, Vol. 50 Issue 8, p27 

    Provides tips on searching for and selling to the right sales prospect or client. Description of a selling power; Different kinds of selling situation; Reason given by a representative in the appliance field who set a record as winner of a national sales contest.

  • Put the client first. Brogan, Jim // Senior Market Advisor;Jul2012, Vol. 13 Issue 7, p78 

    The article focuses on applying a client-centric approach in sales. The author advises that the real key in any sales activity is to always put the client at the center of the discussion. Being client-focused is reportedly the key to converting over 90% of prospects into loyal customers....

  • Selling Isn't What You Might Think It Is. Gardner, Lenann // American Salesman;Feb2007, Vol. 52 Issue 2, p3 

    This article gives advice on how to update outdated sales practices. Overcoming objections was used to be a fundamental principle of selling. But no more, studies show that prospective clients hate fighting and arguing with salespeople. They want salespeople to listen to their problems,...

  • 18 Ways To Make Sure You Lose The Sale. Graham, John // Business Journal (Central New York);4/27/2007, Vol. 21 Issue 17, p26 

    The article presents the factors that contribute to a failed sales transaction. These factors include the inability of the sales personnel to qualify prospects, failure to look into the small accounts, among others. The author also discusses how these factors affect the sales transactions and...

  • Personal Sales and the Instrumentalization of Life. Oakes, Guy // Social Research;Fall90, Vol. 57 Issue 3, p755 

    This article examines how training programs in personal sales define the sales process. Training programs define the sales process as a strategic interaction, typically conceived as a contest between salesperson and prospect, the aim of which is to transform everyone, including the salesperson,...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics