TITLE

Adidas eyes Brazil 2014 as next social media battleground with Nike

AUTHOR(S)
Joseph, Sebastian
PUB. DATE
May 2013
SOURCE
Marketing Week (Online Edition);5/31/2013, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that sportswear brand Adidas will launch a series of social media activity around the 2014 World Cup football event in Brazil a year ahead of the event to market its brand and challenge sportswear brand Nike's dominance in Brazil.
ACCESSION #
87965362

 

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