Adidas eyes Brazil 2014 as next social media battleground with Nike

Joseph, Sebastian
May 2013
Marketing Week (Online Edition);5/31/2013, p11
Trade Publication
The article reports that sportswear brand Adidas will launch a series of social media activity around the 2014 World Cup football event in Brazil a year ahead of the event to market its brand and challenge sportswear brand Nike's dominance in Brazil.


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