TITLE

Online and over 50

PUB. DATE
May 2013
SOURCE
Marketing Week (Online Edition);5/31/2013, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses research by charity for the elderly, Age UK's Engage Business Network that found that among people aged 50 years old who account for 47% of total British spending, only 12% are regular online shoppers and that more should be done to engage these customers.
ACCESSION #
87965358

 

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