TITLE

Smirnoff creates charity dance track using brainwaves

AUTHOR(S)
Baker, Rosie
PUB. DATE
May 2013
SOURCE
Marketing Week (Online Edition);5/31/2013, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that British vodka producer Smirnoff, Disc Jockey (DJ) Fresh and disability charity Queen Elizabeth worked together to produce Smirnoff Mindtunes, a dance track that was created using musical software and brainwave technology controlled by the brainwaves of three paralyzed men.
ACCESSION #
87965357

 

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