Smirnoff creates charity dance track using brainwaves

Baker, Rosie
May 2013
Marketing Week (Online Edition);5/31/2013, p6
Trade Publication
The article reports that British vodka producer Smirnoff, Disc Jockey (DJ) Fresh and disability charity Queen Elizabeth worked together to produce Smirnoff Mindtunes, a dance track that was created using musical software and brainwave technology controlled by the brainwaves of three paralyzed men.


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