TITLE

IDENTITY CRISIS

AUTHOR(S)
Poynor, Rick
PUB. DATE
March 2013
SOURCE
Eye (0960779X);Spring2013, Vol. 22 Issue 85, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The author discusses the controversy surrounding the January 2013 rebranding of ITV, the oldest commercial television network in Great Britain. The new brand identity, which includes a redesigned logo, received a largely negative reaction from the network's viewers. The author comments that he thinks the new identity is fine and that he does not understand what all the fuss is about.
ACCESSION #
87920051

 

Related Articles

  • ITV moves towards centre-stage. Montgomery, Angus // Design Week (Online Edition);11/16/2012, p5 

    In this article the author reflects upon the rebranding of British television network ITV PLC. The author discusses the feeling of warmth introduced through new logo design as part of ITV's rebranding and mentions that adaptiveness is a crucial element of the new ITV brand, resulting from the...

  • 'People love our shows but don't link them to ITV brand.'.  // Marketing Week;11/22/2012, Vol. 35 Issue 49, p6 

    This article presents television network ITV group marketing and research director Rufus Radcliffe's opinions about the network's rebranding and logo redesign, highlighting his desire for the general public to associate the shows they enjoy with the parent ITV company.

  • ITV unveils major rebrand. Banks, Tom // Design Week (Online Edition);11/16/2012, p6 

    The article focuses on the rebranding of the British television network ITV PLC. It informs that the rebranding was conducted by an in-house team led by group director of marketing and research Rufus Radcliffe and mentions about ITV's new logo design that will change and adapt to match different...

  • 4Music launches new logo and on-screen identity. Gosling, Emily // Design Week (Online Edition);3/1/2012, p8 

    The article reports on the new on-screen identity launched by the 4Music music television channel. It is reported that, the changes which have been introduced in the new identity includes, a refreshed logo, on-screen branding and four new idents, however, the main colour of pink of the logo has...

  • As Boomers Age, New Look for Net. L. R. // Hollywood Reporter;5/18/2012, Vol. 418 Issue 17, p18 

    The article reports that the television network TV Land has redesigned its logo, which will be unveiled on the channel from May 9, 2012.

  • Golf Channel New Logo.  // African American Golfer's Digest;Fall2013, Vol. 10 Issue 3, p5 

    The article reports on the logo unveiled by the American cable and satellite television network Golf Channel aimed to strengthen the position of the network as a worldwide voice for golf programming, tournament coverage and news in 2013.

  • And Here's 80 More. Grossman, Ben // Broadcasting & Cable;11/21/2011, Vol. 141 Issue 44, p7 

    An introduction is presented in which the editor discusses various reports within the issue on topics including the dangers of the news business giving viewers what they want to see, the important impact of network television and the power of branding.

  • CAUSE BRANDING CAMPAIGN.  // PR News;3/1/2010, Vol. 66 Issue 9, p1 

    The article focuses on The Big Green Help branding campaign launched by Nickelodeon on Earth Day 2008, and which was awarded by "PR News" for that division in 2010.

  • OMFG! Sexy Rebranding for The CW. Rose, Lacey // Hollywood Reporter;8/3/2012, Vol. 418 Issue 26, p18 

    The article focuses on the rebranding campaign of the CW television network and its new tagline "TV Now."

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics