TITLE

IDENTITY CRISIS

AUTHOR(S)
Poynor, Rick
PUB. DATE
March 2013
SOURCE
Eye (0960779X);Spring2013, Vol. 22 Issue 85, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The author discusses the controversy surrounding the January 2013 rebranding of ITV, the oldest commercial television network in Great Britain. The new brand identity, which includes a redesigned logo, received a largely negative reaction from the network's viewers. The author comments that he thinks the new identity is fine and that he does not understand what all the fuss is about.
ACCESSION #
87920051

 

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