AXA Sun Life Direct picks creative agency as it ups spend to £41m

Furness, Victoria
December 2002
Marketing Week;12/19/2002, Vol. 25 Issue 51, p8
Trade Publication
Reports on the selection of advertising agency Presky Maves to handle the creative account of Axa Sun Life Direct in Great Britain. Increase of the marketing spending; Expertise of Maves in direct marketing; Clients of the agency.


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