The Learning Co. positions itself to become largest educational software publisher with series of

July 1998
Electronic Education Report;07/22/98, Vol. 5 Issue 13, p1
Trade Publication
Reports on the Learning Co.'s agreement to buy Broderbund Software. Financial terms of the deal; Learning Co.'s business goal in educational software publishing; Remarks Kevin O'Leary, president of Learning Co.; Plan to reduce the number of Broderbund stuff.


Related Articles

  • Late-breaking news.  // Electronic Education Report;06/24/98, Vol. 5 Issue 12, p1 

    Reports on The Learning Co.'s agreement to buy Broderbund Software for $420 million in stock.

  • Learning Co. to expand Broderbund's reach with sales & marketing efforts.  // Electronic Education Report;09/16/98, Vol. 5 Issue 17, p5 

    Focuses on Learning Co.'s plan to expand the market share of Broderbund Software in the retail education market through broadening sales and marketing efforts and developing new content. Purchase of Broderbund as part of an effort to become the dominant force in educational software sold...

  • Broderbund, Learning Company unveil plans to merge. West, Peter // Education Week;9/6/95, Vol. 15 Issue 1, p13 

    Reports on the planned merger between Broderbund Software Inc. of Novato, California and the Learning Co. of Fremont, California. Need for approval by each company's stockholders and by federal antitrust regulators; Terms of deal; Merger to position Broderbund as a strong player in the home...

  • Broderbund & The Learning Company merge.  // Multimedia Schools;Sep/Oct95, Vol. 2 Issue 4, p10 

    Reports on the merger of Broderbund Software and The Learning Co. Business activity; Contact information.

  • Electronic Arts acquires Broderbund software. Pemberton, Heather // Multimedia Schools;May/Jun94, Vol. 1 Issue 1, p49 

    Reports on the merger between Electronic Arts and Broderbund Software. Products of both companies; Details of the merger.

  • Making it happen.  // Technology Connection;Oct97, Vol. 4 Issue 5, p32 

    Features the Making It Happen program sponsored by The Learning Co., SkillsBank and Broderbund Software Inc. to honor exemplary educators in the United States.

  • CD-ROM Review: Multiple Skills.  // School Library Journal;Aug99, Vol. 45 Issue 8, p48 

    Reviews the CD-ROM software Dr. Seuss Preschool & Kindergarten from Learning Co. and Broderbund Software company.

  • Microsoft's smaller rivals gird for battle. Johnson, Bradley; Clark, Tim; Horton, Cleveland; Levin, Gary; Wells, Melanie // Advertising Age;4/11/1994, Vol. 65 Issue 15, p4 

    The article reports on the merger of smaller software companies to counter Microsoft Corp.'s domination of the market. The merger deals will likely boost advertising spending on both the product and corporate advertising fronts. Among the merger deals include Electronic Arts Inc.'s acquisition...

  • Keystroke Painting. Allen, Denise // Teaching Pre K-8;Mar91, Vol. 21 Issue 6, p12 

    Offers information on graphics programs that teachers can use to enable their students to paint and draw without inhibitions. Features of the Dazzle Draw program from Broderbund; Deborah Greh's authorship of a book entitled "Computers in the Artroom: A Handbook for Teachers"; User-friendliness...


Read the Article

Other Topics