Excerpts from a Letter from the Republic of China

Tsai-ping Liang
June 1973
Public Relations Quarterly;Summer73, Vol. 18 Issue 1, p17
Academic Journal
The article provides an insight on the practice of public relations (PR) in the Republic of China. Philosophically based on the spirit of Confucianism, public relations here was first promoted and encouraged by the government of The Republic- unlike public relations practice in America, which is the fruit of private enterprise. In China, public relations practice expanded into private enterprise as the times required. It was early in 1953 that the Ministry of Communications of The Republic of China (Taiwan) set up the public relations system which has since met with remarkable recognition in this country. Following the activation of the public relations offices in the communications ministry, other agencies of the central and provincial governments, and other local organizations, both public and private, started to set up their own offices. Meanwhile, the concept of "Public Relations" has been accepted by people of every walk of life in Taiwan. During years of difficult effort, the forerunners of public relations in China, working either in government agencies or private organizations, gradually attracted the attention of the Chinese people.


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