TITLE

Interactivity: The future of advertising?

PUB. DATE
August 1998
SOURCE
EMedia Professional;Aug98, Vol. 11 Issue 8, p12
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Reports that interactive advertising revenue in Europe will reach $4.25 billion in 2002 according to the report `Profiting From Interactive Services: Revenue Dynamics in a Competitive Market,' from Datamonitor.
ACCESSION #
878578

 

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