TITLE

Untangling the Media Mix

AUTHOR(S)
WYNER, GORDON
PUB. DATE
May 2013
SOURCE
Marketing News;May2013, Vol. 47 Issue 5, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the impact of social media’s changing role on marketers. Topics include marketers’ and advertisers’ challenges in navigating the rapid growth of social and mobile platforms, the benefits of reviewing novel media options as they are developed, and the importance for advertisers of selecting media and activities that are most compatible with a company’s brand strategy.
ACCESSION #
87831106

 

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