TITLE

IRI identifies new items that made big impact

PUB. DATE
May 2013
SOURCE
Chain Drug Review;5/20/2013, Vol. 35 Issue 8, p27
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses a report from market research firm Information Resource Inc. (IRI) on new products in consumer packaged goods which indicated 25% of them have exceeded $10 million in mass market sales in 2012.
ACCESSION #
87778134

 

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