1+1+1=the New Mass Market

Greco, Susan
January 2003
Inc.;Jan2003, Vol. 25 Issue 1, p32
Discusses trends in mass marketing in the U.S. as of January 2003, with emphasis on Silk Soymilk. Approach used by Nike for targeting subcultures; Success of Silk Soymilk; Design of the carton used by Silk Soymilk.


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