TITLE

1+1+1=the New Mass Market

AUTHOR(S)
Greco, Susan
PUB. DATE
January 2003
SOURCE
Inc.;Jan2003, Vol. 25 Issue 1, p32
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses trends in mass marketing in the U.S. as of January 2003, with emphasis on Silk Soymilk. Approach used by Nike for targeting subcultures; Success of Silk Soymilk; Design of the carton used by Silk Soymilk.
ACCESSION #
8771226

 

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