TITLE

1 Trillion Reasons to Fine-Tune Advertising Sales Strategies

AUTHOR(S)
Neel, K. C.
PUB. DATE
May 2013
SOURCE
Broadcasting & Cable;5/20/2013, Vol. 143 Issue 20, p26
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the upfront presentations of some television networks in the U.S. to target African American viewers. According to Dennis Ray, Bounce executive president of advertising sales, the upfront has given the opportunity to show people the breadth of distribution and solid ratings trends. In addition, Ray says that advertisers want flexibility in how their products are presented.
ACCESSION #
87711089

 

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