1 Trillion Reasons to Fine-Tune Advertising Sales Strategies

Neel, K. C.
May 2013
Broadcasting & Cable;5/20/2013, Vol. 143 Issue 20, p26
The article reports on the upfront presentations of some television networks in the U.S. to target African American viewers. According to Dennis Ray, Bounce executive president of advertising sales, the upfront has given the opportunity to show people the breadth of distribution and solid ratings trends. In addition, Ray says that advertisers want flexibility in how their products are presented.


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