TITLE

WHERE WILL THE BUYERS SPEND THEIR $9.2 BIL?

AUTHOR(S)
Poggi, Jeanine
PUB. DATE
May 2013
SOURCE
Advertising Age;5/13/2013, Vol. 84 Issue 19, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers forecasting on sales of television advertising by the broadcast television networks during the upfront market for the 2013-2014 prime time television season. Programming to be offered by networks including the CBS, ABC and NBC Television Networks is considered and ratings of programs for 2012-2013 are examined.
ACCESSION #
87663378

 

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