TITLE

WHY SHINER'S BIGGER FOOTPRINT WON'T INCLUDE A BIG TV BUY

AUTHOR(S)
Wheaton, Ken
PUB. DATE
May 2013
SOURCE
Advertising Age;5/13/2013, Vol. 84 Issue 19, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
An interview is presented with marketing executive Charlie Paulette of Gambrinus Co., owners of Spoetzl Brewery, makers of Shiner brand beer. Paulette says that Shiner has a long relationship with the music industry due to the brewery's location near Austin, Texas. He says there are no plans to introduce national television advertising for Shiner in the U.S. Paulette state that social media is of great benefit in marketing Shiner.
ACCESSION #
87663375

 

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